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What you'll learn
How matchday hospitality actually works at scale, why the published list price is rarely the buy price, and the four levers that move spend from line-item to programme-grade.
Free guide · 12 pages
Tier-by-tier comparison, what your spend actually buys, the booking timeline that beats the rush, and the Sweden Tour 2026 spotlight that changes the maths for corporate hosts this summer.
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Inside the guide
We wrote this so a first-time buyer can plan a 12-guest matchday with the same clarity our founding partners have for the season ahead.
01
How matchday hospitality actually works at scale, why the published list price is rarely the buy price, and the four levers that move spend from line-item to programme-grade.
02
Standard / Premium / Director / Executive. The seating maps, the dining, the access — and the bits that aren't on any brochure.
03
Direct-access vs. broker re-sale, when the windows open, and the operators we will not buy from. Plus the calendar we work backwards from for Big Six fixtures.
04
What the £ actually buys at each tier, the side-quests that creep in (transfers, signage, photographer), and the budget bands we recommend for 8 / 12 / 20 guests.
05
The 90 / 60 / 30 / 14 / 7 / 1-day rhythm we run for every named-partner programme. Where most teams lose the seat, and how to never be that team.
06
Brief → Confirm → Run → Debrief. The four-phase cadence. Who owns what. The one document that prevents all surprises.
07
Why this August window matters, the capacity numbers, the supporter-section maths, and the Travel Bundle that picks up flights from CDG / LHR / MAN.
08
How to brief us on a fixture in 5 minutes, what we need from you, and the discovery call we run before signing anyone.

Sweden Tour 2026 · spotlight chapter
Two pre-season fixtures, eight days apart. Stockholm and Gothenburg. Strawberry Arena and Ullevi. The chapter walks through capacity, supporter-section allocation, transfer windows, and the Travel Bundle that picks up flights from three European hubs.