01
Brief · Day 0–3
We start with the outcome.
Fixture, principal party, narrative arc, must-have moments. Constraints up-front — dietary, accessibility, post-match flights, sensitive guests. We map your matchday backwards from how the story should land internally on Monday morning.
Deliverables
- ·Operating brief signed off in writing
- ·Named partner assigned (same person from brief to debrief)
- ·Fixture options surfaced with pricing transparency, no broker mark-up

